CALMA · Case study
From an identity to a system.
A logo begins a relationship with the customer. For CALMA, InclusiWeb worked on the identity and the business’s digital and operational system.
Let’s talk about what you want to buildCALMA
BUILD RUN
From an identity
to a system.
One mark. One voice.
The logo we created, the digital menu, the operational work. One recognisable business across every touchpoint.
The public menuA recognisable mark.
We created the CALMA logo. It provides a starting point for consistency in how the restaurant presents itself and how people recognise it.
Identity meets service.
The digital menu brings the restaurant’s character into a practical moment: the customer’s choice. Design, content and daily use belong to the same project.
Work that runs through the business.
The identity and the digital and operational work form one system. CALMA shows our ability to build the touchpoints and tools a business needs.